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Calls3 min read

Before every call, a script made for that prospect

You write the outline once, in sections. The AI drafts a script to say and 2 to 4 pain points from each lead's enrichment.

By Tom Jeannesson, Co-founder and co-managing director
A call script written for each prospect

In short

  • "Call" steps in your sequences now take a script template, split into sections.
  • For each prospect, the AI drafts a spoken script that follows your sections, plus 2 to 4 pain points.
  • The rep opens it from their call task with "View script".
  • Optional: without a template the call has no script, and your existing sequences do not change.

A cold call is won or lost in the first thirty seconds. With a generic script, you lose the prospect before you talk about them. Call steps can now carry a script written for each lead.

What the rep gets

A spoken script

Split into your sections. By default: Opener, Discovery, Pitch, Objections, Close, with a variant for follow-up calls.

Pain points to press on

2 to 4 specific findings about this prospect, drawn from its enrichment data.

How to turn it on

1
Step 1
Open a sequence in Playground

Or at the "Sequence" step when creating a campaign.

2
Step 2
Add a "Call" step

Expand "Call script template" and click "Start from the default sections", or add your own sections: a title and an instruction for the AI.

3
Step 3
Open a call task

On the campaign's CRM board or in "My tasks", click "View script". If it is not drafted yet, "Draft the script" prepares it in about a minute.

Preview before you launch
Playground shows the script and pain points of a sample prospect next to your template, so you can tune the instructions before a single task is created.

Frequently asked questions

Not by default: later calls reuse the first call's script. Untick "Same script for every call" to get one per call.

No. The script is checked before it is saved: no invented figures, no links, and sections matching your template, in order.

No. They stay in AutoLeads: on the campaign board, in your tasks and in the CSV export.
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