Everything we learn while building AutoLeads.
Field notes, war stories, and playbooks for the teams we equip every day.
Articles
Is your prospect cited by ChatGPT or Perplexity?
How to check whether an AI assistant cites a local business's website, what decides it, and how to turn it into an honest prospecting angle.
Does your prospect run Google or Meta ads?
Check in two minutes whether a business runs Google or Meta ads, using the public ad repositories, what they show and what they do not.
Audit a prospect's Google profile in 9 checks
Name, category, hours, photos, reviews, replies: 9 checks to run on a local business's Google Business Profile before you contact them.
Local B2B buying signals: a practical guide
Online ads, Google profile, website, hiring, company registry: the public signals that show a local business has a need, and how to use them.
Local cold email: lessons from 40 campaigns
40 campaigns, ~18,400 emails, French local B2B outbound. The one lever that tripled our reply rate, with the numbers and the prompt.
Bought lead lists lose 22.5% of value a year
It decays, and your competitors have the same one. The full calculation, and why generating at the moment you prospect costs less than buying a file.
Google Maps leads: what you can legally collect
Role addresses yes, named addresses with conditions, mass scraping no. What the CNIL actually allows, and how to build a compliant local list without scraping.
Cold email in spam? SPF, DKIM, DMARC explained
Cold emails landing in spam? The culprit is almost never your copy. It's authentication. SPF, DKIM, DMARC explained, with the exact DNS records to copy.
12 B2B cold email templates with AI first lines
12 copy-paste B2B cold email templates, grouped by use case, plus the AI prompt that generates a verifiable first line. Backed by numbers.
Niche x Zone x Audit: a local prospecting method
Our 3-part method for local outbound: a narrow trade, a zone of 300 to 1,500 businesses, and a verifiable observation as your opener. Numbers and checklist included.
Solopreneur prospecting: 30 minutes a week
The complete method for prospecting solo: one niche × one area, a 3-touch sequence, 30 minutes a week. Works with whatever tools you already have.
No database holds your local niche. Build it.
Generalist databases index what declares itself, not local small businesses. The keyword x geography method for the list no index will ever sell you.
Prospecting agencies: industrialize your stack
Three levers to scale an outbound agency without losing quality: consolidate data, score brutally, mechanize personalization. Copyable scoring rubric.
Web agencies: 50 leads a month without LinkedIn
The outbound method web agencies use to escape word of mouth: the prospect's website becomes the pitch. Audit checklist and pitch template included.
HubSpot lead import: what breaks after the CSV
Lifecycle, attribution, dedup: the 3 failures after a HubSpot CSV import, and how to fix them in pure HubSpot. Copy-paste checklist and workflow.
Stale B2B lead lists: how to spot dead data
22.5% of an email database rots every year. How to detect a stale B2B lead list, sample-test its freshness, and know when a bought database is still the right call.
Agency lead generation that protects margins
Lead gen eats 30% of your retainers and makes your clients collide. The one-workspace-per-client model that fixes both, with the numbers.