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SEO audit4 min read

Send every prospect the SEO audit of their own website

A PDF in your colours, generated for each lead, backed by their real Google positions in their town and nearby towns. It goes out by itself in your sequence.

By Tom Jeannesson, Co-founder and co-managing director
A branded SEO audit PDF in every sequence

In short

  • An SEO audit template editor: logo, colours, font, blocks, in an Express or Complete version.
  • A "File upload" step in Automatic mode generates each prospect's audit and links it in the next email.
  • The audit measures the prospect's real Google positions for their trade, in their town and up to 15 nearby towns.
  • Manual mode also lets a rep attach a quote or brochure.

A prospect will happily read a document about themselves. The SEO audit of their own website, with their real Google positions, is one. AutoLeads now generates it for each lead and builds it into your sequence.

What the audit covers

Geographic visibility

The search for their trade in up to 15 nearby towns within 30 km: where they show up, where they vanish.

Keyword visibility

Up to 15 other wordings of their trade in their town, ranked by search volume.

Speed and website

Desktop and mobile screenshots of the site, speed scores and findings.

Your brand

Your logo, your 4 colours, your font, your booking link, and the blocks in the order you want.

How to set it up

1
Step 1
Create your template

"My company", "Automatic files" tab, then "Create a template". "Use my website's colors and logo" prefills the brand.

2
Step 2
Add a "File upload" step

In Playground, before an email, in "Automatic" mode, with "Express SEO audit" or "Complete SEO audit".

3
Step 3
Check it on a lead

The "PDF report" button on the lead card shows the audit as the prospect receives it.

A campaign can use a different template from the team’s: Configuration, Enrichment tab, “Audit report” panel. The campaign has to audit its prospects’ websites.

For your own files too
In “Manual” mode the step creates a task: the rep drops a quote or brochure on the contact’s record, and the next email links to it.

Frequently asked questions

It is sent as a link inside a sentence of the email. The prospect opens it on a dedicated page. One document per email.

Yes, with the Scale plan. On other plans the mention stays in the footer of the document.

The same search (the prospect's trade) in up to 15 towns within 30 km, and up to 15 other wordings in their own town, ranked by search volume. Each result gives the position, or "not listed" beyond the top 50.
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