AutoLeads vs Sales NavigatorOctober 19, 20264 min readLast checked: October 30, 2026

AutoLeads or Sales Navigator: which fits SMB prospecting?

LinkedIn Sales Navigator is LinkedIn's tool to find and follow decision-makers. AutoLeads starts from a trade and a city, finds businesses beyond LinkedIn too, then writes and sends.

By Nicolas Faglin, Co-founder and co-managing director

In short

Sales Navigator gives access to more than a billion LinkedIn members with more than 50 search filters, and 50 InMails a month.
It is for finding people by job title and contacting them inside LinkedIn; its pages describe neither emails nor phone numbers.
AutoLeads finds local businesses by trade and city, enriches them (website, ads, reviews, register, decision-makers with email) and writes the sequence.
AutoLeads sends by email, LinkedIn, Instagram and WhatsApp from your accounts.
Sales Navigator Core costs €120.99 a month per license; AutoLeads starts at €249 excl. VAT a month for the team.

When Sales Navigator is the better choice

Your buyers are managers active on LinkedIn (directors, heads of) in mid-size or large companies.
You do social selling: following accounts, seeing job changes, engaging with posts.
You target by function, seniority or career path, which only LinkedIn profiles allow.
You want to InMail people outside your network.
You work with Salesforce, HubSpot or Dynamics and need CRM sync (Advanced Plus plan).

When AutoLeads is the better choice

Your prospects are local SMBs whose owner does not always have an up-to-date LinkedIn profile.
You want decision-makers' professional email and the business phone, not just a profile.
You want to know why to write: slow or dated website, no ads, reviews, job offers.
You want messages written and sent for you, on several channels.
You prefer a per-team price rather than per license.

Comparison table

AutoLeads and Sales Navigator compared, checked on October 30, 2026
Criterion	AutoLeads	Sales Navigator
Starting point	A niche and a city	A search among LinkedIn members
Source	Google search, ads, register, trade shows, job offers, import	LinkedIn network ("1+ billion members")
Filters	Trade, city, source, enrichments	50+ filters (function, seniority, career...)
Email and phone	Decision-makers' professional email, business phone	Not stated
Website audit, ads, reviews	Yes	Not stated
Messages	Written for each lead from its data	AI-assisted drafting in public beta, depending on language and plan
Sending channels	Email, LinkedIn, Instagram, WhatsApp	LinkedIn messages and InMails
Message volume	30 emails and 50 LinkedIn actions a day per account	50 InMails a month (max 150 accrued), no extra credits for sale
Integrations (CRM, sending tools)	HubSpot, Lemlist, Emelia, CSV	Salesforce, HubSpot, Dynamics 365, Oracle (sync on Advanced Plus)
Entry price	€249 excl. VAT / month for the team, 2,500 credits	Core: €120.99 / month or €1,088.88 / year per license (estimate, VAT may be excluded)
Trial	One demo campaign, no card	Free trial on Core and Advanced, payment method required, eligibility rules

Is Sales Navigator enough to prospect local SMBs?

Rarely. Sales Navigator searches LinkedIn members, with filters on function, seniority or career path. It works very well for managers in structured companies. A tradesperson, a practice or a small agency is found more reliably through Google, its ads or the company register, and that is where AutoLeads looks.

What do you learn about the prospect in each tool?

Sales Navigator shows the person's profile and their company's activity on LinkedIn; the pages checked mention neither email nor phone. AutoLeads, depending on the enrichments you turn on, brings a website audit (PageSpeed + 6 criteria), running ads, Google rating and review count, job offers, the register record and decision-makers with their professional email.

How does each tool reach the prospect?

Sales Navigator sends messages and InMails inside LinkedIn: 50 InMail credits a month, accruing up to 150, credited back if the person replies within 90 days, with no extra credits for sale. AutoLeads writes the sequence for each lead and sends it from your mailboxes and your LinkedIn, Instagram or WhatsApp accounts, with cautious daily caps. You can also push the leads to Lemlist, Emelia, HubSpot or a CSV.

How much does each tool cost?

Sales Navigator shows €120.99 a month or €1,088.88 a year for Core, and €148.21 a month or €1,693.88 a year for Advanced, per license; LinkedIn says these are estimates that may exclude VAT. Advanced Plus is on quote. AutoLeads shows €249, €499 and €899 excl. VAT a month for the team, for 2,500, 5,500 and 10,800 credits; on Starter, 250 leads a month found through Google search with no enrichment, 156 with the website audit and reviews.