Nicolas Faglin
Co-founder and co-managing director
An engineer, he co-founded Grezy Software in Grenoble with Tom Jeannesson. Together they are building AutoLeads and created Twister Spread, Grezy's mogul skiing software.
LinkedIn(opens in a new tab)Articles by Nicolas
Audit a prospect's Google profile in 9 checks
Name, category, hours, photos, reviews, replies: 9 checks to run on a local business's Google Business Profile before you contact them.
Local B2B buying signals: a practical guide
Online ads, Google profile, website, hiring, company registry: the public signals that show a local business has a need, and how to use them.
Local cold email: lessons from 40 campaigns
40 campaigns, ~18,400 emails, French local B2B outbound. The one lever that tripled our reply rate, with the numbers and the prompt.
Bought lead lists lose 22.5% of value a year
It decays, and your competitors have the same one. The full calculation, and why generating at the moment you prospect costs less than buying a file.
Niche x Zone x Audit: a local prospecting method
Our 3-part method for local outbound: a narrow trade, a zone of 300 to 1,500 businesses, and a verifiable observation as your opener. Numbers and checklist included.
No database holds your local niche. Build it.
Generalist databases index what declares itself, not local small businesses. The keyword x geography method for the list no index will ever sell you.
Prospecting agencies: industrialize your stack
Three levers to scale an outbound agency without losing quality: consolidate data, score brutally, mechanize personalization. Copyable scoring rubric.
Stale B2B lead lists: how to spot dead data
22.5% of an email database rots every year. How to detect a stale B2B lead list, sample-test its freshness, and know when a bought database is still the right call.
Agency lead generation that protects margins
Lead gen eats 30% of your retainers and makes your clients collide. The one-workspace-per-client model that fixes both, with the numbers.