AutoLeads vs WaalaxyOctober 12, 20264 min readLast checked: October 30, 2026

AutoLeads or Waalaxy: LinkedIn or local SMBs?

Waalaxy turns LinkedIn into your acquisition channel. AutoLeads looks for the businesses of a trade in a city where they actually are: on Google, in the company register, in their ads.

By Nicolas Faglin, Co-founder and co-managing director

In short

Waalaxy automates LinkedIn invites and messages, with email follow-ups on its Business plan.
Waalaxy has no database: your lists come from LinkedIn or an import.
AutoLeads finds local businesses by trade and city, even when their owner is barely active on LinkedIn.
AutoLeads sends by email, LinkedIn, Instagram and WhatsApp from your connected accounts.
Waalaxy starts at €19 per user per month; AutoLeads at €249 excl. VAT per month for the team.

When Waalaxy is the better choice

Your buyers are active on LinkedIn and you find them by job title.
You start with a small budget and a single salesperson.
You mostly want LinkedIn invites and messages, with a few email follow-ups.
You want native sync with HubSpot or Pipedrive, or Zapier, Make and n8n modules.
You also recruit: Waalaxy also targets HR teams.

When AutoLeads is the better choice

Your prospects are local SMBs (trades, practices, shops, agencies) whose owner is not always on LinkedIn.
You want to start from a niche and a city rather than from a LinkedIn search.
You want a concrete reason to write: slow or dated website, no ads, customer reviews, job openings.
You want decision-makers' professional email and the register record, not just a LinkedIn profile.
You want messages written for each lead, sent by email, LinkedIn, Instagram or WhatsApp.

Comparison table

AutoLeads and Waalaxy compared, checked on October 30, 2026
Criterion	AutoLeads	Waalaxy
Starting point	A niche and a city	A LinkedIn search or list
Database	No, on-demand search	No ("No database"), import possible
Find local businesses by trade and city	Yes	Not stated
Prospect website audit	Yes, PageSpeed + 6 criteria	Not stated
Professional email	Yes, through the Decision-makers enrichment	Yes, email-finder credits (25 to 500 a month depending on plan)
Sending channels	Email, LinkedIn, Instagram, WhatsApp	LinkedIn; email on the Business plan
LinkedIn invites	20 per day per account	300 a month (Pro), 800 a month (Advanced, Business)
Reply tracking	CRM board included	LinkedIn inbox (€20 a month add-on)
Integrations	HubSpot, Lemlist, Emelia, CSV	HubSpot, Pipedrive, Salesforce, Zapier, Make, n8n
API	Yes, API keys and MCP server	Yes (Advanced and Business plans)
Entry price	€249 excl. VAT / month for the team, 2,500 credits	€19 / user / month (Pro)
Trial	One demo campaign, no card	14 days free
Data hosting	EU (Hetzner)	App on AWS (Luxembourg, Ireland for AI)

What is the real difference between Waalaxy and AutoLeads?

The starting point. Waalaxy starts from LinkedIn: you build a list of profiles, then it sends invites and messages, with email follow-ups on the Business plan. AutoLeads starts from a trade and a city: it looks for the businesses through Google, their ads, the company register, trade shows or job offers, then enriches them. If your customers are salespeople or marketing managers at mid-size companies, LinkedIn is often the right place. If they are plumbers, accounting firms or local agencies, many of them are not there.

What do you get for each prospect?

Waalaxy gives you a LinkedIn profile and, with credits, a professional email. AutoLeads, depending on the enrichments you turn on, also gives you the website and its audit, decision-makers with their email, the register record (registration number, headcount, revenue), running ads, reviews and job offers. Each message of the sequence is written from that data.

Does AutoLeads also send on LinkedIn?

Yes, from the LinkedIn account you connect, capped at 20 invites and 50 actions a day, with random delays between sends. It also sends by email, Instagram and WhatsApp. Waalaxy remains more complete on LinkedIn alone: more action types, quota settings per plan and a dedicated inbox.

How much does each tool cost?

Waalaxy shows €19 (Pro), €49 (Advanced) and €69 (Business) per user per month, with quarterly and yearly discounts; its page does not say which billing period those prices match. AutoLeads shows €249, €499 and €899 excl. VAT per month for the team, for 2,500, 5,500 and 10,800 credits. On Starter that is 250 leads a month found through Google search with no enrichment, 156 with the website audit and reviews. For a single salesperson prospecting on LinkedIn, Waalaxy costs less.