AutoLeads or TheWebLead: which tool for a web agency?
TheWebLead is a prospecting tool built for French-speaking web agencies and freelancers. AutoLeads starts from the same idea, a trade and a city, and extends it to other signals, other trades and multichannel sending.
In short
- Both tools search businesses by trade and city, analyze their website and draft an outreach email with AI.
- TheWebLead is built to sell websites: score out of 100, white-label HTML and PDF audit, call script, Kanban CRM, in France, Switzerland and Belgium.
- Both produce a branded PDF audit for the prospect.
- AutoLeads adds other sources (ads, register, trade shows, job offers) and other signals (running ads, job offers, register record).
- AutoLeads sends sequences by email, LinkedIn, Instagram and WhatsApp from your accounts, or pushes them to Lemlist, Emelia or HubSpot.
- TheWebLead starts at €39 a month; AutoLeads at €249 excl. VAT a month.
When TheWebLead is the better choice
- You are a freelancer or small web agency and mostly sell website builds or redesigns.
- You want a ready-to-use call script and an HTML audit with open tracking.
- You also prospect in Switzerland and Belgium with the local registers (Zefix, KBO).
- You run about twenty searches a month and want the lowest price.
- You prospect a lot by phone or at trade shows, with dedicated pipelines.
When AutoLeads is the better choice
- You sell more than websites: SEO, Google or Meta ads, recruiting, B2B services. The ads, reviews and job-offer signals serve those offers.
- You want prospects from beyond Google: active advertisers, the register, trade-show exhibitors, hiring businesses.
- You want a full sequence written for each lead, sent by email, LinkedIn, Instagram or WhatsApp.
- You already use Lemlist, Emelia or HubSpot and want to push your leads there.
- You have a team: Growth includes up to 5 members per team, Scale unlimited members.
Comparison table
| Criterion | AutoLeads | TheWebLead |
|---|---|---|
| Audience | Agencies, independents and B2B teams selling to SMBs | French-speaking web agencies and freelancers |
| Search by trade and city | Yes | Yes (France, Switzerland, Belgium) |
| Other prospect sources | Ads, register, trade shows, LinkedIn job offers, import | Not stated |
| Website analysis | PageSpeed audit + 6 criteria (conversion, content, design, contact, CMS, local schema) | Score out of 100 (PageSpeed, SEO, design, conversion, accessibility, technologies) |
| Ad detection | Meta, Google, Pages Jaunes | Not stated |
| Customer reviews | Google rating and review count | Google reviews |
| Job offers | Yes | Not stated |
| Decision-makers and emails | Yes | Yes ("décideurs, emails pro": decision-makers, work emails) |
| Audit deliverable for the prospect | Yes, branded SEO audit PDF (3-4 page express or complete), sent in the sequence | Yes, tracked HTML and PDF, white-label |
| Writing | Full sequence, email or LinkedIn, for each lead | Outreach email and call script |
| Sending | Email, LinkedIn, Instagram, WhatsApp from your accounts | Not stated (automatic follow-ups on Pro and Agency) |
| Connected tools | Lemlist, Emelia, HubSpot, CSV | No public API; PDF and HTML audit export |
| CRM | Reply-tracking board | Kanban with 3 pipelines (email, trade show, call) |
| AI connector (MCP) | Yes | Yes |
| Entry price | €249 excl. VAT / month, 2,500 credits | €39 / month (Solo, 20 searches) |
| Users | Starter 1 member, Growth unlimited | Up to 5 on Agency |
| Trial | One demo campaign, no card | 14 days, no card, 5 searches and 5 Flash credits |
| Hosting | EU (Hetzner) | Supabase (Frankfurt) and Vercel; non-EU subprocessors listed |
Do TheWebLead and AutoLeads do the same thing?
Partly. Both search businesses by trade and city, analyze their website and draft a first message with AI. TheWebLead specializes in web agencies: a site score out of 100, an audit handed to the prospect as branded HTML or PDF, a call script and a Kanban CRM. AutoLeads also produces a branded SEO audit PDF for each lead, and goes further on the rest: other prospect sources, other signals, and sending the sequence on several channels.
Which signals does each tool detect?
TheWebLead measures performance, SEO, design, conversion, accessibility, the site's technologies and Google reviews, and ranks each prospect Diamond, Golden, Silver or Bronze. AutoLeads audits the website (PageSpeed + 6 criteria) and adds, depending on the enrichments you turn on, running ads (Meta, Google, Pages Jaunes), the Google rating and review count, job offers, social profiles and the register record. An SEO or Google Ads agency finds its reason to write in those extra signals.
Who sends the messages?
TheWebLead generates the outreach email, the audit and the call script; the pages checked do not clearly say whether it sends the emails itself, and mention automatic follow-ups on the Pro and Agency plans. AutoLeads sends the sequence from your mailboxes (Google, Outlook, IMAP/SMTP) and your LinkedIn, Instagram or WhatsApp accounts, with daily caps, or pushes it to Lemlist, Emelia or HubSpot.
How much does each tool cost?
TheWebLead shows €39 (Solo, 20 searches and 10 Flash credits a month), €99 (Pro, 50 and 60) and €199 a month (Agency, 150 and 150, up to 5 users), with up to 26% off yearly. AutoLeads shows €249, €499 and €899 excl. VAT a month for 2,500, 5,500 and 10,800 credits; on Starter, 250 leads a month found through Google search with no enrichment, 156 with the website audit and reviews. For a freelancer selling websites, TheWebLead costs less.
Frequently asked questions
Sources
- TheWebLead, home page(opens in a new tab) accessed October 30, 2026
- TheWebLead, Features (Fonctionnalités)(opens in a new tab) accessed October 30, 2026
- TheWebLead, Pricing (Tarifs)(opens in a new tab) accessed October 30, 2026
- TheWebLead, Privacy policy (Politique de confidentialité, updated March 25, 2026)(opens in a new tab) accessed October 30, 2026
- TheWebLead, Legal notice (Mentions légales)(opens in a new tab) accessed October 30, 2026