AutoLeads or Societeinfo: register data or web signals?
Societeinfo is a database of French companies, built from SIRENE and the commercial courts, searchable with filters and an API. AutoLeads starts from a trade and a city, reads what each business shows online, then writes to it.
In short
- Societeinfo covers more than 11 million French companies and more than 20 million contacts, filterable by NAF code, headcount, revenue, location and web technologies.
- Societeinfo is a data tool: search, export, CRM enrichment and API. Its pages do not describe sending messages.
- AutoLeads finds local businesses, audits their website, ads and reviews, writes the sequence and sends it.
- Societeinfo has a free plan (25 credits a month) and paid plans from €39 a month; AutoLeads starts at €249 excl. VAT a month.
- Both rely on official registers; AutoLeads adds signals of online activity.
When Societeinfo is the better choice
- You segment by administrative criteria: NAF code, legal form, incorporation date, headcount, revenue.
- You want to enrich or clean your CRM in bulk, or feed company data into your forms through an API.
- You want named contact emails by function in companies of any size.
- You already have a sending tool and only need data.
- Your starting budget is low: the free plan lets you test.
When AutoLeads is the better choice
- You sell to local SMBs and want to know which ones need you: slow or dated website, no ads, weak reviews, ongoing hiring.
- You want to start from a trade and a city, including businesses found through Google or their ads.
- You want each message written from those signals.
- You want to send from the same tool (email, LinkedIn, Instagram, WhatsApp) and track replies.
Comparison table
| Criterion | AutoLeads | Societeinfo |
|---|---|---|
| Type of tool | Prospect search, enrichment, writing and sending | Company and contact database, API |
| Coverage | France first; register also for BE, CH, DE, UK, NL, LU, ES, NO, IT | France (more than 11 million companies) |
| Sources | Google search, ads, register, trade shows, job offers, import | SIRENE (INSEE), INPI, commercial courts (RCS), websites, search engines |
| Administrative filters (NAF, headcount, revenue) | Register record as an enrichment | Yes, search filters |
| "Has a website" and web-technology filters | Website audit: PageSpeed + 6 criteria | Yes (website presence, web technologies) |
| SEO / website quality audit | Yes | Not stated |
| Ads, reviews, job offers | Yes | Not stated |
| Contacts | Decision-makers with professional email | More than 20 million contacts; named (Contacts license) or generic emails; no direct phone |
| Message writing | Yes, for each lead | Not stated |
| Sending | Email, LinkedIn, Instagram, WhatsApp | Not stated |
| API | Yes, API keys and MCP server | Yes, plus Zapier, Make and webhooks |
| Entry price | €249 excl. VAT / month, 2,500 credits | Free (25 credits / month); paid from €39 / month billed yearly |
| Users | Per team: Starter 1 member, Growth 5, Scale unlimited | 1 to 3 depending on plan, more on quote |
Do Societeinfo and AutoLeads do the same job?
No. Societeinfo is a database: you filter French companies and their contacts, export them or query the API, then prospect with your own tools. AutoLeads covers the whole campaign: finding the businesses of a trade in a city, enriching them, writing a sequence for each and sending it. Both use the official registers; AutoLeads adds what the business shows online.
What data does each tool bring?
Societeinfo is strong on administrative data and contacts: NAF code, headcount, revenue, directors, named or generic emails, website presence and web technologies. It says it does not provide direct phone numbers. AutoLeads brings activity signals: a website audit (PageSpeed scores plus 6 sales criteria: conversion, content, design, contact, CMS, local schema), Meta, Google or Pages Jaunes ads, Google rating and review count, job openings. For a web or SEO agency, those signals say why to write to one business rather than the one next door.
How much does each tool cost?
Societeinfo has a free plan (25 credits a month, 1 user) and paid plans whose pricing page, on October 30, 2026, shows several different grids: from €39 a month billed yearly, or from €59 excl. VAT monthly depending on the grid. One credit is one displayed contact or one exported line. AutoLeads shows €249, €499 and €899 excl. VAT a month for 2,500, 5,500 and 10,800 credits; a lead found through Google search costs 10 credits, the website audit 4 more. For raw data at volume, Societeinfo costs less.
Can you use both?
Yes. A list exported from Societeinfo can be imported into AutoLeads: importing is free and only the enrichments you turn on (website audit, ads, reviews, writing) use credits.
Frequently asked questions
Sources
- Societeinfo, home page(opens in a new tab) accessed October 30, 2026
- Societeinfo, API documentation(opens in a new tab) accessed October 30, 2026
- Societeinfo, help center "Rechercher et filtrer des entreprises" (Search and filter companies)(opens in a new tab) accessed October 30, 2026
- Societeinfo, Prospecting (Prospection)(opens in a new tab) accessed October 30, 2026
- Societeinfo, Pricing (Tarifs)(opens in a new tab) accessed October 30, 2026
- Societeinfo, high-volume data service(opens in a new tab) accessed October 30, 2026