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AutoLeads vs Societeinfo4 min readLast checked: October 30, 2026

AutoLeads or Societeinfo: register data or web signals?

Societeinfo is a database of French companies, built from SIRENE and the commercial courts, searchable with filters and an API. AutoLeads starts from a trade and a city, reads what each business shows online, then writes to it.

By Nicolas Faglin, Co-founder and co-managing director

In short

  • Societeinfo covers more than 11 million French companies and more than 20 million contacts, filterable by NAF code, headcount, revenue, location and web technologies.
  • Societeinfo is a data tool: search, export, CRM enrichment and API. Its pages do not describe sending messages.
  • AutoLeads finds local businesses, audits their website, ads and reviews, writes the sequence and sends it.
  • Societeinfo has a free plan (25 credits a month) and paid plans from €39 a month; AutoLeads starts at €249 excl. VAT a month.
  • Both rely on official registers; AutoLeads adds signals of online activity.

When Societeinfo is the better choice

  • You segment by administrative criteria: NAF code, legal form, incorporation date, headcount, revenue.
  • You want to enrich or clean your CRM in bulk, or feed company data into your forms through an API.
  • You want named contact emails by function in companies of any size.
  • You already have a sending tool and only need data.
  • Your starting budget is low: the free plan lets you test.

When AutoLeads is the better choice

  • You sell to local SMBs and want to know which ones need you: slow or dated website, no ads, weak reviews, ongoing hiring.
  • You want to start from a trade and a city, including businesses found through Google or their ads.
  • You want each message written from those signals.
  • You want to send from the same tool (email, LinkedIn, Instagram, WhatsApp) and track replies.

Comparison table

AutoLeads and Societeinfo compared, checked on October 30, 2026
CriterionAutoLeadsSocieteinfo
Type of toolProspect search, enrichment, writing and sendingCompany and contact database, API
CoverageFrance first; register also for BE, CH, DE, UK, NL, LU, ES, NO, ITFrance (more than 11 million companies)
SourcesGoogle search, ads, register, trade shows, job offers, importSIRENE (INSEE), INPI, commercial courts (RCS), websites, search engines
Administrative filters (NAF, headcount, revenue)Register record as an enrichmentYes, search filters
"Has a website" and web-technology filtersWebsite audit: PageSpeed + 6 criteriaYes (website presence, web technologies)
SEO / website quality auditYesNot stated
Ads, reviews, job offersYesNot stated
ContactsDecision-makers with professional emailMore than 20 million contacts; named (Contacts license) or generic emails; no direct phone
Message writingYes, for each leadNot stated
SendingEmail, LinkedIn, Instagram, WhatsAppNot stated
APIYes, API keys and MCP serverYes, plus Zapier, Make and webhooks
Entry price€249 excl. VAT / month, 2,500 creditsFree (25 credits / month); paid from €39 / month billed yearly
UsersPer team: Starter 1 member, Growth 5, Scale unlimited1 to 3 depending on plan, more on quote

Do Societeinfo and AutoLeads do the same job?

No. Societeinfo is a database: you filter French companies and their contacts, export them or query the API, then prospect with your own tools. AutoLeads covers the whole campaign: finding the businesses of a trade in a city, enriching them, writing a sequence for each and sending it. Both use the official registers; AutoLeads adds what the business shows online.

What data does each tool bring?

Societeinfo is strong on administrative data and contacts: NAF code, headcount, revenue, directors, named or generic emails, website presence and web technologies. It says it does not provide direct phone numbers. AutoLeads brings activity signals: a website audit (PageSpeed scores plus 6 sales criteria: conversion, content, design, contact, CMS, local schema), Meta, Google or Pages Jaunes ads, Google rating and review count, job openings. For a web or SEO agency, those signals say why to write to one business rather than the one next door.

How much does each tool cost?

Societeinfo has a free plan (25 credits a month, 1 user) and paid plans whose pricing page, on October 30, 2026, shows several different grids: from €39 a month billed yearly, or from €59 excl. VAT monthly depending on the grid. One credit is one displayed contact or one exported line. AutoLeads shows €249, €499 and €899 excl. VAT a month for 2,500, 5,500 and 10,800 credits; a lead found through Google search costs 10 credits, the website audit 4 more. For raw data at volume, Societeinfo costs less.

Can you use both?

Yes. A list exported from Societeinfo can be imported into AutoLeads: importing is free and only the enrichments you turn on (website audit, ads, reviews, writing) use credits.

Frequently asked questions

Its official pages checked on October 30, 2026 do not describe sending: it provides data, exports and an API.

No. AutoLeads searches on demand, by trade and city; it is not a database of every company.

AutoLeads includes the business phone when it is found. Societeinfo says it provides switchboard numbers, not direct phones.

Yes, importing is free; you only pay for enrichments.
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