AutoLeads vs La Growth MachineOctober 15, 20264 min readLast checked: October 30, 2026

AutoLeads or La Growth Machine: which one to pick?

La Growth Machine (LGM) is a multichannel sequence engine for sales teams. AutoLeads first finds the businesses to contact, by trade and city, then writes to each one.

By Nicolas Faglin, Co-founder and co-managing director

In short

LGM runs LinkedIn, email, call and X sequences from "identities", with waterfall enrichment across several providers.
LGM targets GTM teams, Sales Ops and heads of sales who already know their target.
AutoLeads finds local businesses by trade and city, then audits their website, reviews and ads.
Both send by themselves; neither has built-in email warm-up.
LGM starts at €60 per identity per month; AutoLeads at €249 excl. VAT per month for the team.

When La Growth Machine is the better choice

You have a list of target accounts or profiles and want rich multichannel scenarios (profile visits, invites, voice messages, emails, calls).
Your team has several salespeople, each with their own LinkedIn identity and sending mailboxes.
You want waterfall enrichment (several email and phone providers) on standard B2B profiles.
You need a REST API, webhooks, or Zapier, Make, n8n and Clay integrations.

When AutoLeads is the better choice

You don't know yet who to contact: you start from a trade and a city.
Your prospects are local SMBs, often barely present on LinkedIn.
You want a concrete reason to write to each one: website audit, ads, reviews, job offers, register data.
You also want to send on Instagram or WhatsApp.
You prefer a per-team price rather than per identity.

Comparison table

AutoLeads and La Growth Machine compared, checked on October 30, 2026
Criterion	AutoLeads	La Growth Machine
Starting point	A niche and a city	Your list or target accounts
Find local businesses by trade and city	Yes	Not stated
Prospect website audit	Yes, PageSpeed + 6 criteria	Not stated
Contact enrichment	Decision-makers with professional email, register record	Provider waterfall ("9 email providers + 2 verification tools")
Sending channels	Email, LinkedIn, Instagram, WhatsApp	LinkedIn, email, calls, X (depending on plan)
Email warm-up	No	No ("warm-up is not built in")
Sending mailboxes	Google, Outlook, IMAP/SMTP	Google, Outlook, SMTP; 1 to 10 per identity depending on plan
Reply tracking and CRM	CRM board included	HubSpot and Pipedrive sync on the Ultimate plan
API	Yes, API keys and MCP server	REST API and webhooks
Pricing unit	Per team	Per identity
Entry price	€249 excl. VAT / month, 2,500 credits	€60 / identity / month (Basic, 250 enriched leads)
Trial	One demo campaign, no card	14 days, no card, 1 identity
Commitment	No lock-in	Monthly to yearly; 6-month minimum on the Custom plan

What sets La Growth Machine apart from AutoLeads?

LGM is a sequence engine: you give it prospects, it enriches them and chains profile visits, invites, messages, emails and calls in a scenario. AutoLeads starts earlier: it looks for the businesses of a trade in a city (Google search, ads, register, trade shows, job offers), enriches them, then writes and sends the sequence. If your problem is knowing who to contact, AutoLeads answers it. If it is fine-grained orchestration of several channels on a known target, LGM goes further.

What data does each tool bring?

LGM runs several email and phone providers in a waterfall, with double verification and an email score. AutoLeads brings data about the business itself: a website audit (PageSpeed + 6 criteria), running ads, Google rating and review count, job offers, register record, and decision-makers with their professional email. That data is used to write each message.

How does each tool protect your accounts?

LGM sets limits per identity, recommends starting around 25 invites a day, gives each user a dedicated IP and has no built-in warm-up. AutoLeads caps each connected account at 30 emails, 50 LinkedIn actions including 20 invites, 40 Instagram and 50 WhatsApp messages a day, with random delays between sends, and no warm-up either.

How much does each tool cost?

LGM shows €60 (Basic), €120 (Pro) and €120 (Ultimate) per identity per month: Pro and Ultimate share the same displayed price and differ by volume (400 versus 1,000 enriched leads a month, 5 versus 10 sending mailboxes per identity), the X channel and HubSpot and Pipedrive sync, which are Ultimate only. The page does not say which billing period those prices match; yearly billing gives two months free. AutoLeads shows €249, €499 and €899 excl. VAT per month for the team, for 2,500, 5,500 and 10,800 credits. On Starter: 250 leads a month found through Google search with no enrichment, 156 with the website audit and reviews. With a single identity LGM costs less; the gap narrows as the team grows.