Outscraper or AutoLeads: pay-as-you-go or subscription?

We use Outscraper on side projects. Most recent export: several thousand Google Maps rows pulled overnight, delivered cleanly, for a few dozen dollars. On that job, no complaints. The real question starts after the export: who cleans, who enriches, who writes the emails. That is exactly the dividing line between Outscraper and AutoLeads, and the subject of this comparison.

The per-row price is misleading. A raw row at $0.006 can end up costing you several euros once it is cleaned, scored and turned into an email. This comparison does not stop at landing-page rates: it gives you the math for the real cost per usable lead, so you can decide before you even create an account anywhere.

Two pricing philosophies, not two products

Outscraper's philosophy is the one shared by most American data tools: you only pay for what you extract. The free tier gives 500 records and 500 enriched domains per month, then raw Google Maps scraping costs $3 per 1,000 records, and around $6 per 1,000 once you add email and contact enrichment (phone lookup is billed separately). No commitment, no monthly floor: prepaid credits that never expire, or a monthly pay-as-you-go invoice. Developers love this model because it matches their actual usage.

AutoLeads, which we launched this year, starts from the opposite assumption: most operators don't want to think about the price per record, they want a monthly budget, a predictable batch on Monday morning and enrichment in the same tool. Signing up gives you one demo campaign, no credit card required, then the plans scale with usage: Starter €249/month, Growth €499/month and Scale €899/month. The 8 plugins (including website quality score, Google rating, paid ads detection, email writing) are paid in plan credits, for each lead they enrich.

Neither model is objectively better. They serve two different buyers. The rest of this article is just about figuring out which one you are, before you sign up anywhere.

The real cost: beyond the per-row price

A raw enriched row costs ~$0.006 on a pay-as-you-go scraper. But a row is not a lead. You have to dedupe it, drop the closed and off-target ones, check the site, decide whether it is worth an email, then write that email. That time has a price, and it often dwarfs the cost of the data.

Run the math on your own case with this calculator. It compares the cost per usable lead of both models, labor time included. Fill in five fields and you have your answer before creating a single account.

COST PER USABLE ENRICHED LEAD
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Inputs (fill in with your own numbers):
  A = enriched leads you need per month
  B = price paid for 1,000 enriched rows (e.g. ~$6 on a pay-as-you-go scraper, emails included)
  C = minutes of cleaning + scoring + copywriting per lead (by hand)
  D = loaded hourly rate of whoever does that work (e.g. €30/h)
  E = share of raw rows thrown away (dupes, closed, off-target), e.g. 0.30 = 30%

PAY-AS-YOU-GO (raw scraper)
  Data cost     = (A / (1 - E)) x (B / 1000)
  Labor cost    = A x (C / 60) x D
  Monthly cost  = Data cost + Labor cost
  Cost per lead = Monthly cost / A

SUBSCRIPTION (enrichment included)
  Monthly cost  = price of the tier that covers A leads/month
  Cost per lead = Monthly cost / A
  (C ≈ 0: scoring, audit and opener already done)

DECISION RULE
  Compare "Cost per lead" on both lines.
  Raw wins when A is low AND C is low (you have the plumbing).
  Subscription wins as soon as C climbs (you pay someone to clean).

Data freshness: raw on demand vs enriched

Nobody ever talks about this in scraping comparisons, and yet it is decisive. Both models are fresh at delivery, but they do not deliver the same thing.

The lesson: if you work your leads within days of the export and know how to enrich them yourself, Outscraper's on-demand freshness is unbeatable. If intent signals (a company paying for ads, a slow or broken site) drive your approach, AutoLeads measures them when it finds the lead, with no extra step.

Detailed comparison

The real tradeoff: raw flexibility vs pre-optimized FR ops

Strip everything else away and one choice remains. Outscraper sells you raw flexibility: you get the raw material and do whatever you want with it, with your own tools, your own rules. AutoLeads sells you pre-optimized French operations: the scoring, the templates, the sending, all already tuned for a Lyon plumber or a Nantes dental practice.

This is not cheap versus expensive. It is control versus time. You pay either with your hours (raw) or with your budget (subscription). Decide that first, the rest follows.

When to choose Outscraper

Seriously. There are real cases where Outscraper is better than us, and we won't pretend otherwise.

When to choose AutoLeads

The cases where the subscription model actually pays off:

For the longer view on what bundled enrichment brings, the comparison with the other major European competitor is here: AutoLeads vs Scrap.io in 2026.

How to decide, before creating an account

You have the calculator and the tradeoff. Settle it now, without signing up anywhere. One simple rule:

1. If your usage is under 1,500 records per year, irregular, and you have the plumbing to clean it (C near 0 in the calculator), buy Outscraper credits.
2. If your usage follows a recurring monthly pattern and the calculator shows labor cost weighing in, lean toward AutoLeads Starter or Growth.
3. If you pull thousands of enriched rows every month and your team knows how to use them, do the math: Outscraper wins on volume, no argument. The Scale tier at €899/month serves a different need: leads that are scored, audited and ready to send.

Once decided, get started this week

To see what subscription-driven outbound looks like at agency scale, read how web agencies generate 50 qualified leads per month.

Conclusion

Outscraper and AutoLeads aren't really fighting on the same axis. Outscraper sells flexibility and raw data, at a very low per-row price, fresh on demand; AutoLeads sells predictability and fewer but deeper leads, enriched and outreach-ready on a French market. The per-row price settles nothing: it is the cost per usable lead, time included, that decides. Run the calculator, pick your flexibility-versus-ready-ops tradeoff, and only then create the account. Not the other way around.