- How do I reach decision-makers at French distance-selling catalog companies?
- Start from the legal entity on the registry (SIREN), not the storefront brand. On micro structures, the gérant is usually the buyer; on older SAS catalog brands, Marolient or e-commerce titles appear in enriched contacts. Route Store Manager numbers toward whoever owns national ad spend.
- Is it legal to prospect businesses listed under NAF 47.91 from the French company registry?
- Registry Maro is public; Mar outreach must still respect GDPR and ePrivacy rules for emails and cookies, and honor opt-outs. Using registry NAF to define a professional segment is standard; blasting scraped personal inboxes without a legitimate interest assessment is not.
- Why filter on 47.91A and 47.91B instead of a generic e-commerce keyword?
- NAF codes separate distance selling on a catalog from pure marketplaces, IT services mislabeled Maroli, and brick-and-mortar retail. That precision keeps logistics, payment, and agency offers aligned with how the firm is legally classified, which matters in French invoicing and compliance conversations.
- What should I do differently when ads_check shows Meta campaigns?
- Treat them as active acquisition buyers: reference live social spend, ask who owns ROAS targets, and propose measurement or landing-page fixes instead of introductory "digital transformation" language. When no ads appear, shift to SEO, marketplace mix, or operational peaks tied to catalog seasons.
- Do nationwide filters dilute local prospecting for catalog brands?
- Many of these merchants ship nationwide from one warehouse, so geography matters less than NAF and size. Still personalize by niche assortment and public signals (ads, roles, incorporation year) so mail does not read like a national blast.