267 emails · 179 phones
across 115 qualified businesses · Lyon
Without AutoLeads
9 h 35 of qualifying and writing, €288 in labor
estimated at 5 min per lead, at €30/h
With AutoLeads
0 min of typing: contacts qualified and sequences already written
Maro's agence web market mixes full-service studios, SEO-first boutiques, and content-led shops that all answer the same local searches. This sample keeps businesses that actually sell sites, SEO, or acquisition in the metro area, with mail and social enrichment so you are not cold-calling blind from a stale directory.
One lead, up close · picked among 115 businesses
Two named contacts including Dirigeant and Search Marketing Guru
Route the sequence to titles that buy tools, not a shared inbox.
A manual search
1 generic address, the front desk on the line.
AutoLeads
People's names are hidden to protect their privacy.
A B2B SaaS vendor selling prospecting and enrichment tools to Maro web and SEO agencies.
What the audit and enrichment found, in concrete terms.
3 contacts · 0 audit findings
Written from those gaps: each highlighted passage reuses a point from the profile.
Lead with a missing local query on their domain and one measured site issue.
3 emails in the sequence
Ask for the Dirigeant first; if unavailable, the Search Marketing Guru owns acquisition tooling.
5 points in the script
Email, LinkedIn and calls run on their own, day after day.
6touches
3channels
21days
On Maps and Google, agence web lumps SEO pure players, WordPress shops, and full digital consultancies that also run paid media. Maro adds a Rhône-Alpes flavour: industrial case studies, bilingual sites, and tight local SEO for arrondissements matter more than national awards.
New prospectors waste cycles on training brands or directories that rank for the keyword but never buy B2B services. Prioritize firms whose sites sell retainers, audits, or build quotes, and treat SEO institutes as peers who understand your vocabulary but need a sharp Marolient hook. Generalist databases miss these splits; the keyword times geography filter is the workable filter for this metro.
Maro agencies love Marolie forms and Calendly, yet decision-makers still leak through LinkedIn, footer mobiles, and YouTube about pages. Generic scrapes return hello@ or the hosting provider, then bounce on GDPR footers with no named owner.
When roles like Dirigeant or Search Marketing Guru appear, route mail to the person, not the brand inbox. Studios with a Directeur de publication respond better to content or white-label angles than to infra pitches. Buying a decaying list costs more than it looks once bounces hit your domain on a tight local campaign.
Agencies that publish on YouTube or TikTok signal active marketing: your opener can reference a recent clip instead of claiming you "love their site." Mail enrichment separates project inboxes from people who sign tool contracts.
Use social breadth to choose channel order (LinkedIn for founders, mail for ops) rather than blasting every address. Pair verified mail with a concrete audit fact on their own domain; peers in this trade ignore generic SaaS copy. SPF and DKIM gaps sink cold mail when you mail dozens of SEO shops from one domain.
These businesses judge vendors by measurable SEO gaps on the vendor's pitch: local pack holes, slow mobile LCP, or missing structured data read as credible. Partnership, white-label, or pipeline enrichment beats "we do leads too" unless you show a Maro-relevant proof.
Founder-led agencies (common in this sample) want short, peer tone; larger studios want a named operational benefit. Reference arrondissement or Rhône-Alpes clients only when true. Templates still need a local fact in line one.
Several strong SEO brands hide individual names while exposing many social profiles, so the first touch is often channel proof, not a named CEO. Related queries such as agence seo overlap heavily with agence web here, duplicating brands if you merge lists blindly.
Some contacts are editorial or marketing titles, not the person who buys your stack, so one polite qualify question saves a long sequence. Live local search beats a cached Maps index when rankings and footers change after a redesign.
Greater Maro concentrates Rhône-Alpes digital spend: agencies here pitch to industrial groups, hospitality, and SaaS spin-offs from local schools. A seller targeting agence web prospects cares about structure, not a flat list. Some entries are SEO institutes that train and deliver referencement; others are dev-heavy studios; names like Web Evolution or Twaino sit beside smaller SEO labels. They compete on local pack visibility while reselling the same MarTech stack, which makes timing and angle matter more than volume. Enrichment with socials and mailing helps you see who publishes often (a hook for conversation) versus who hides behind a form, and whether you are speaking to a founder, a publication director, or an anonymous project@ inbox.
