7 emails · 15 phones
across 30 qualified businesses
Without AutoLeads
2 h 30 of qualifying and writing, €75 in labor
estimated at 5 min per lead, at €30/h
With AutoLeads
0 min of typing: contacts qualified and sequences already written
This sample covers independent restaurants and fast-food outlets across France, from recent SASU openings to decades-old table-service addresses. Each row is a reachable business, not a directory stub, with enrichment you can act on before the first email.
One lead, up close · picked among 30 businesses
President role listed alongside reception (two named contacts).
Address the President on budget; use reception only for scheduling.
A manual search
1 generic address, the front desk on the line.
AutoLeads
People's names are hidden to protect their privacy.
A web agency that builds sites and local SEO for independent fast-food and sit-down restaurants across France.
What the audit and enrichment found, in concrete terms.
3 contacts · 0 audit findings
Written from those gaps: each highlighted passage reuses a point from the profile.
Short note to the President: reviews strong, one missing local query on the site.
3 emails in the sequence
Ask for the President by name from the registry, not « the manager »; reception often blocks vendor calls.
5 points in the script
Email, LinkedIn and calls run on their own, day after day.
6touches
3channels
21days
Most new rows in this niche are SASU fast-food codes (56.10C) with one employee on paper and a brand name that sounds like a neighbourhood bistro. Legacy players such as sole traders on 5610A traditional restaurant codes may have hundreds of reviews but no named officer beyond the owner.
Do not pitch the same package to both: a September SASU needs Maps, menu, and hours fixed before ads, while a 1990s address needs migration without losing rank. Generalist databases miss these splits because they filter on headcount, not NAF.
When you see a Marolie-linked gérant on a kiosk brand, expect multi-site decisions and slower legal sign-off than a single SASU where the President is also the cook.
Public numbers almost always reach reception between services, not the person who pays for a site. Many listings reuse aggregator call tracking, so the email on the footer may differ from the Google button.
Named registry officers (President, gérant) are your budget path, but they are rarely on the homepage. A scrape that stops at the Marolie page yields duplicates and dead mobile lines. Cleaning before CRM import matters because restaurants churn seasonal staff and swap WhatsApp for corporate mail without updating the site.
Call after 14:30 or before 11:00 local time; lunch service kills connect rates for vendor pitches.
Review volume tells you whether to lead with reputation tooling or basic listing repair: hundreds of reviews justify schema and landing pages, while dozens with a blank score mean profile fixes first. Registry creation dates flag fresh legal entities still choosing suppliers; pair them with checklist copy, not case-study decks.
Facebook and Instagram without LinkedIn usually mean the owner runs social personally; compliment a recent post instead of sending a LinkedIn InMail. When mailing appears, test it before calling so you do not burn the only personal inbox. Company-registry enrichment adds officers Pharow-style tools often omit on micro-restaurants.
Legal form also predicts objection style: SASU Presidents ask for ROI timelines, sole traders worry about downtime during service.
Restaurant owners ignore « beautiful website » mail. They answer local query gaps (« pizza + city », « kebab open now »), slow mobile loads that lose Maps clicks, and menu PDFs Google cannot read.
Reference their review count and one fixable technical item, then offer a ten-minute review, not a workshop. Cold-email openers that mention a measured issue outperform portfolio links in this vertical.
Delivery-platform dependence is sensitive; frame you as owning direct demand, not fighting Uber Eats. Seasonal menus mean re-Marolie after carte changes; note the month in your CRM.
Recent SASU incorporations sit beside thirty-year sole traders in the same export, so age filters lie if you rely on domain registration alone. Several fast-food brands show heavy review counts with officer names that never appear on the site, which breaks naive « scrape the about page » workflows.
LinkedIn appears on established sit-down names more than on kebab counters, so channel mix must vary row by row. Live search versus cached Maps indexes diverge most here because hours and temporary closures change weekly.
We still miss kitchens that only take bookings via Instagram DM; treat empty mail fields as unknown, not as « no digital budget ».
Nationwide restaurant prospecting mixes NAF 56.10C fast food with traditional 5610A sit-down houses, often under SASU micro-companies or long-running sole traders. Sellers care because these operators buy delivery tooling, booking, local SEO, and equipment on short cycles, yet they hide decision-makers behind reception numbers and aggregator profiles. A generic B2B database collapses them into « hospitality », missing legal form, review momentum, and whether Instagram replaces a website entirely. This market rewards sellers who read registry dates, review counts, and social links before choosing an angle.
